Going to a new studio or getting a new service can be intimidating for some clients. A personal service can make clients feel pretty vulnerable as they have to lay down with their eyes shut throughout the whole service. Having a good bedside manner will help put your client at ease so they can enjoy their service with you.
APPEARANCE AND ATTITUDE
A client’s first impression of you will usually determine their confidence in you. You want to dress professionally and appropriately – regardless of whether you’re working from a home or commercial studio. Have a positive and pleasant demeanour to make the client feel safe and welcome in your studio.
Whether you’re working from a home or commercial studio, you should always maintain a clinically clean space. Your studio should be clean and sanitary at all times. You want your client to feel like they’re in a professional studio, not a basement operation.
Create an atmosphere that is soothing and helps clients relax. Select relaxing background music or something that your client may prefer. You may use a room fragrance to create an ambience.
Have clients fill out a history/waiver form before servicing them! Your waiver history/waiver form should include important information such as client contact information, health history and should outline all your business policies. If you want to take client photos for promotional purposes, ensure to include it in your waiver form and obtain consent before taking and using pictures.
KNOW YOUR CLIENT
Start a conversation with your client! Get to know them, determine their expectations and discuss any concerns they may have. If they have had a brow lamination done somewhere else before, ask them what they liked and disliked about them – this gives you insight into their expectations and allows you to tell them what makes your services different. Having a conversation with your client allows them to voice any questions or concerns – once those are addressed, they’ll feel more at ease. Ensure to make notes under their history form so you can refer back to it when needed.
IT’S ALL ABOUT THE CLIENT
You need to give your client your undivided attention during their appointment! That means no texting or calls. You want your client to feel confident that you’re giving your 100% during their time with you.