New clients should always go through a screening process to determine if they're suitable for a brow lamination, or if they're a client that's a good fit for you. You'll want to know about the client's experiences and expectations.
Screening can be conducted through an online booking system - some systems allow you to implement a questionnaire when booking an appointment. You may also do a screening questionnaire via email once the client requests for an appointment. Screening is not mandatory but is a step that will save you time and surprises. The last thing you want is to have a time slot set aside, only to reschedule the client as they're not suitable for the appointment.
It's also an excellent opportunity for your client to ask questions and raise any concerns so that they can be addressed before the appointment.
EXPERIENCE WITH SERVICES
Ask your client if they've had a brow enhancing service before (brow lamination, brow tinting, henna, etc...). Determine which brow enhancing service they've had done and when was their last service date. It's important to ask them if they have had any adverse reactions to any of the services before. If they have reacted before, you'll want to ask more questions to determine if the reaction is due to an allergic reaction or an irritation from the procedure. If you're unsure, we recommend conducting a sensitivity test before proceeding with a full appointment.
If the client has had recent brow enhancements, they may not be suitable for a brow lamination. If they have had brow lamination, have them send a picture in to determine if their brows are grown out and healthy.
You'll also want to take this opportunity to ask about their previous experience with other studios and their results. Determine what they liked and disliked so you can make adjustments to your procedure to make them more comfortable. It's important to understand and listen to your client, so you can make their experience better and retain them as a loyal client.
Some clients may have not had a brow lamination before, so it is important to ensure that they are aware of what to expect during the appointment. Walk them through the procedure to ensure that they are comfortable with every step. In addition, many clients are under the impression that the brows will stay permanently sleek and laminated after the service. A brow lamination only restructures the hairs so they're easier to brush and style. The brows need to be styled everyday with the proper product, such as our Brow Pomade, in order to maintain the sleek and laminated appearance.
EXPECTATION OF APPOINTMENT
Determine what your client wants to achieve in the appointment. From this, you'll be able to get an idea of whether it's achievable with a brow lamination. Perhaps you offer another type of brow-enhancing service, such as microblading or ombre brows.
It is advised to have a client bring in a picture or for you to provide them with an example of brow lamination results to determine what their expectations are. The thickness and fullness of the client’s brows will contribute to the overall look and result. Clients with sparse brows may not be suitable for brow lamination as there may not be enough hair to create a suitable look.
If your client’s expectation of their brow lamination is not realistic or attainable with their current brows, ensure that they understand this. Set realistic expectations to avoid disappointment or misrepresentation.
Health conditions can be a sensitive topic. It is essential to be aware of any conditions to ensure that you and your client are safe.
There are temporary contraindications (common sickness, infection) and permanent contraindications (skin conditions). Should a client have a temporary contraindication, they must wait until they are fully healed before getting a brow lamination. Clients with permanent contraindications may not be suitable for the appointment at all, depending on whether it would affect the brow area or if it affects them being serviced in general.
You'll also want to discuss and identify if the client is allergic to any ingredients, so you can determine if we can safely perform a treatment without any reactions.
Provide your client with your late and cancellation policies, so they're not surprised with any fees should they end up being late or cancelling late minute. Transparency is the key to avoiding conflict and confrontation.
NOT EVERYONE IS A GOOD FIT
Recognizing when a client is not a good fit for you is important. You want to create a clientele that can appreciate your skills and talents, as well as you want what's best for them. If you believe you're not going to be able to meet their expectations or you're not comfortable with them, it's best to refer them to another Artist. There is no harm in saying no, as long as you're professional about it.